Coaching is a partnership in which a LEAD professional coach helps individuals (coachees/clients) maximize their personal and professional potential by asking thought-provoking questions, providing guidance, and creating a supportive space to clarify goals, overcome obstacles, and develop skills for success, with a focus on future growth rather than past issues. 

It's a personalized, confidential process designed to unlock inner resources, boost confidence, and drive action, making the client the expert in their own life while the coach facilitates discovery.